Private label gum maker Fertin Pharma says that mass-market gum makers are content with existing health claims on sugar free gum and are unconcerned about boosting the effects through added ingredients.
SPECIAL EDITION: HEALTHY AND FUNCTIONAL CONFECTIONERY
Chewing gums backed by approved health claims and with low price points are a rare growth opportunity in the mature Dutch confectionery market, according to market analysts Canadean.
Sugar-free alternatives are beginning to take off in a number of
food sectors, driven by health concerns and product innovation
according to new research.
Confectionery companies in China are rapidly catching up with other
markets by offering healthier, sugar-free products, but not without
their own traditional flavours and texture, says leading ingredient
supplier Roquette.